Where work meets passion.
A sampling of recent work — print, digital, and everything in between.
Website Refresh for Bureo
BUREO — Collaborated with designer to rethink how Bureo's signature NetPlus® material made from recycled fishing nets is presented to consumers and brand partners.
Patagonia Retail Campaign
PATAGONIA — Refreshed language supporting Patagonia's core values—responsible sourcing, activism, repair, and resale—for digital and in-store applications with a fellow writer.
Reimagining the Art of Creation
MYLO X TSUCHIYA KABAN — This handsomely handcrafted series embraces a perfect harmony of Japanese minimalism and material innovation, introducing the magic of Mylo to Japan.
Fungi Takes Center Stage
BOLT THREADS X TED — It’s not every day that a bioengineer takes the stage at TED to talk fashion. Bolt Threads’ Founder and CEO unveiled the potential for mycelium to change fashion forever at TED2022: A New Era.
Your Modern-Day Minimalist Style Guide
SEAVEES — Minimalist doesn’t have to mean boring. No need to ditch your fun layers for a fully beige and black wardrobe. You can still keep it colorful, playful...and, most importantly, you.
How to Clean White Shoes
SEAVEES — Every wardrobe can benefit from a fresh pair of white sneakers—that perfect balance of comfort and classic good looks that can elevate any outfit, any season. Here are some easy ways to keep your white shoes sparkly and clean for the long run.
GANNI Is Growing With Mylo
MYLO X GANNI — An unstoppable fashion label on the move to make virgin animal leather a thing of the past, GANNI is not here to blend in with trends or to accommodate the status quo of fast fashion. The “Danish cool-girl brand” is here to stir things up.
Driving Innovation With Mercedes-Benz
MYLO X MERCEDES — The electric concept car embodies the future of automotive efficiency and sustainable luxury, featuring both groundbreaking technology and interior finishings made from nature-based materials, including Mylo.
Fishing Nets to Hats
OUTERKNOWN X BUREO — Innovation doesn’t come easy. As a brand that’s at the forefront of driving change in an industry that needs it, we know that all too well. So it’s with great respect that we work with supply chain partners who are similarly thinking outside the box and working tirelessly to change how things are done.
Female Powered, Naturally Inspired
OUTERKNOWN — Beyond the clothes we make, we offer radically sustainable goods for your daily journeys made by brands that care about the planet as much as we do. Meet the founders and visionaries who are driving some of the coolest items in our FUTURESHOP.
At Home on the Coast With the LaVecchias
OUTERKNOWN — Along the cool, craggy coast of Maine, the LaVecchias are living in sync with nature. In a home warmed by the sun, fed by what their land offers, and inspired by the natural world to create.
Signage & Such
OUTERKNOWN — Seasonal signage for the brand’s flagship store in Southern California.
Printed With Purpose
OUTERKNOWN — Catalogs, mailers, hang tags, and other print material written and edited on a swift timeline.
How NY Celebrates Women’s Surfing Like Nobody Else
THE INERTIA — Even in the post-rain evening chill, the vibe at Rockaway Beach Surf Club was warm and welcoming. As everyone gathered for the 5th annual Women’s Surf Film Festival, there were smiles all around.
We’re Ditching Plastic for Paper
OUTERKNOWN — An estimated 180 billion polybags are produced every year for the fashion industry, and less than 15% are gathered for recycling. If we continue down this path, by 2050, there will be more plastic in our ocean than fish (by weight). So we’re changing course.
Social Media Snapshot
VARIOUS BRANDS — Instagram content for brands including SeaVees, Recurate, Outerknown, Patagonia, and Loomstate.
Emails for Days
VARIOUS BRANDS — A quick snapshot of the hundreds of emails—product launches, collabs, announcements, and more—written and edited for brands like Outerknown and SeaVees.
Why Resale Needs to Be Part of Your 2022 Strategy
RECURATE — As the retail industry evolves toward a more sustainable future, resale has become a natural next step for brands. Truly a win-win-win for customers, brands, and the planet.
Tread Lightly Today for a Better Tomorrow
OUTERKNOWN X TOMS — Enjoying the coast should never come at a cost to our ocean, so we reimagined our favorite footwear using innovative materials to help keep our waterways clean.
Taking Recycled Textiles for a Second Spin
OUTERKNOWN — Traditionally, the fashion industry operates in a linear way — resources are extracted to make clothes that are only around a short while. That’s why our goal is to become fully circular by 2030, and Second Spin is a giant step in the right direction.
Visiting the Avenue of the Baobabs, Madagascar
HUFFPOST — The long, hot, bumpy journey getting there shed off our shoulders as we walked along the bases of the trees in the cool morning air. Before the sun came up, we pressed up against their smooth grey trunks, gazing up at the moon and stars through the small branches above.
Website Content
VARIOUS BRANDS — Homepages, sustainability pages, new campaign launches, and other digital storytelling.
A New Wave of Performance
OUTERKNOWN X CHEER — As surfers, we know better. We know petroleum doesn’t belong in the ocean. But still, it’s everywhere: in our wetsuits, bathing suits, boards, leashes, even wax. That’s why we’re psyched to partner with our friends at Cheer to find a better way.
Clothes Made From Recycled Blue Jeans
OUTERKNOWN X THE NEW DENIM PROJECT — The New Denim Project is a family-run design lab in Guatemala City committed to transforming our industry from linear to circular.
3 Fall Style Trends to Try This Season
SEAVEES — Crisp weather calls for warm layers and soft textures—mix and match at your leisure. Think: chunky wool sweaters, buttery-soft cashmere, high-pile fleece, brushed flannel, and you bet velvet is back.
How to Make Your Sneakers Last Longer
SEAVEES — Nothing beats that feeling of pulling on a fresh pair of sneakers. And once you find that perfect pair, you just want them to last forever. But life is messy, so a little TLC is necessary along the way.
The Best Camping Near NYC Without a Car
OFFMETRO — If you love camping but you live in New York City, the good news is you don’t have to look too far beyond the boroughs for a pristine place to pitch a tent. From beach sites in Long Island to the best-kept secret park in Massachusetts to Vermont’s woodsy knolls on Lake Champlain, they all have one thing in common: they are easily accessible without a car.
Sagebrush Board Bags: Made in Sunny California
OUTERKNOWN X SAGEBRUSH — We partnered with Sagebrush on an extremely limited run of board bags made from our beloved Blanket Shirt fabric! We caught up with Sagebrush founder and waterwoman Anna Ehrgott to talk all things ocean, travel, and sustainability.
Naturally Radical Tie-Dye Socks
OUTERKNOWN X ARVIN GOODS — Treat your feet to our limited-edition indigo tie-dye socks. Made sustainably by Arvin Goods and hand-dyed by our friend Jasen Bowes at ELSEVVHERE, these natural beauties are born from a good-natured collaboration.
Product Descriptions
VARIOUS BRANDS — A handful of product descriptions for SeaVees and Outerknown.
RAREFORM x Outerknown: Banners to Bags
OUTERKNOWN — We’re always looking for ways to use materials that already exist, so when we had some excess vinyl in hand after the Freshwater Pro at Surf Ranch (an event we sponsored last year), partnering with our friends at RAREFORM was a no-brainer.
Surf Bananas
THE WAVE NEWSPAPER — We keep a ferry ticket on our fridge… y’know the old paper ones. It’s a reminder of that fresh feeling of new love and unknown adventures in a far out place, flush with sun and salty air, now the place we call home.
Oldies But Goodies
MISC — Stories about the sweetness of life when I used to write for FUN. Surf adventures, creative endeavors, world travels, and community happenings.
How Ocean-Friendly Gardening Can Save Our Waterways
GREENMATTERS — Stormwater runoff in urban areas is one of the biggest culprits of water pollution in the world. From fertilizers to cigarette butts, anything that can get moved by flowing water makes its way from land to sea.
There’s more on my resume.
Reach out for the most up-to-date version.